This is a really interesting post from polygon about Fortnite success and how Epic games employees must do crunch time in order due to the game success. Unfortunately, I can’t confirm that everything related in the post is true but if it’s the case; well, I’ll let you read it and make your own opinion on the subject.
Here are some of the quotes from EPIC employee about their experience during the Fortnite production.
I’ve friends breakdown in tears
Getting a weekend away from work is a major achievement
When it comes the time to engage and retain player in your game, the player motivation is definitively one of the most important aspects to take in consideration. In fact, you will need a strong gameplay loop and a great reward system.
But you will also need to know if your motivation system please different types of player. Do you have everything in your game to have player keep playing for years?
Find it out by following this link
Here is an interesting article about applying machine learning algorithm to improve the ROI of mobile marketing campaign. Those learning don’t only apply to the marketing campaign, you can also apply those to trigger conditionnal offer and increase the monetisation of your mobile game.
Enjoy the read on mobiledevmemo.com/machine-learning-mobile-marketing/
Remember my post a few weeks ago about how blockchain will influence game design. If not, you must take the time to read it. From their official news release, Animoca brands announced a partnership with formula 1 to create a game based on the Etherrum blockchain network. It is just a matter of time before a major video game company will make the jump to start using blockchain technology.
In the 1970s a psychologist named Mihaly Csikszentmihalyi experimentally evaluated the flow. He found’s that a person’s skill and the difficulty of a task interact with a result of cognitive and emotional states.
In this article, I will explained what is the flow, how it’s working and what are the means that you can apply in video games to create that effect.
Follow that link to read the article
In it interesting to say that few times after my article on how blockchain can and will influence game design, Enjin blockchain network announced in a press release to partner with Unity game to provide a blockchain SDK.
Unity game 3D is one of the most popular game engine use by many game company. It is used on more than 3 billion of game devices, powering 50% mobile games, conting 2000 employees and a 10.2 billions game server ads per months.
Well given $1M to Ninja to stream APEX legends may seems a lot for most of the people but so far, but we must have to agreed their marketing strategy works pretty well. APEX legends has been a successful hit on launch and it clearly related and due to EA marketing strategy. The game is good, but their competitor were well installed. When you are in this situation, you must use the most appropriate marketing channel to reach your target audiance and bring them in your game.
I have to agree that to me and certainly to some other people it may sounds weird when a videogame companyt paid that amount of money to hire someone to stream and promote a game that game developer who work on the production of this game spends hours and hours way receive way more less than a streamer.
So far the truth is that it is a business, and event if gamers still beleive that the game developers are doing it by passion, they’re most of the time wrong. Game company are doing game because it as a potential to make big money. Few game developers are doing it by passion and it may be harsh to say but, passion is great but it won’t bring food on the table. A bad game well marketed will always work better than a good game without marketing.
If you work in F2P games and you have a small studio, it will be really hard to reach the top without investing massive money in marketing. Some of the company on mobile invest around +$500K per day to keep touching new player and stays at the top of the grossing chart. With that in perspective, spending 1M$ for a youtubers to promote your game is not that much. Although the most important question remain to me; “How someone that is paid 1M$ to stream and promote a game can be objective about it?”
Imagine that your users can create unique content for your game and get paid for doing that. Some of them, the most talented one can even work full-time for your game and gain enough money to make it their most important year income. It may seem to be irrelevant for some game developers but in fact, we are not far to make it happen and this may have become a general gaming industry trends in the upcoming decade.
I’ve been interested in blockchain technology for a few years already, I spend times to read in order to understand it. As a game designer, I have an idea of how this technology can influence and will influence the way we are designing a game in the future. This future is already here and before going into the subject, here is what blockchain technology is about
Follow this link to learn more about it
Here is a pretty great article from Raph Koster to writer of Theory of fun. In the Gamasutra’s article what drives retention, Kostner explain how the retention is the most important key metrics for GAAS and I totally agree with this statement. If your core game is not strong enough to retain your user to keep playing your game, you will just won’t be able to monetize them.
Just a few minutes ago, I got the chance to look at the “DJ Marshmello” event in Fortnite. The virtual concert was starting at 14:00 EST and stand for about 15 minutes. That was a great concert. Epic games server we certainly full. Here are some pictures of the event and I’m pretty sure it won’t be the last one.
Here is a link for a video of the live event
A very interesting article about the scientists that are working to create more addictive apps.