This is a really interesting article from Page Laubherimer about a methodology called jobs to be done that focus on users’ problems and needs for creating a persona that can be used as a reference when creating a new game or a new service.
I personally use the personas technique in some of the games that we have produced over the past few years and I am sold to it. Every time we have to use it, we have seen benefits in our design decision making, a better understanding of what we should do to please our target audience and each time the game works well in terms of KPI.
In fact, I have seen multiple video games company investing millions of dollars without having any idea what was their target audience. I always find it surprising to do so but!
I know that the personas technique isn’t unanimous to everyone one but I always think that this is better than nothing!
I found an interesting video to watch from Jeff Howell, CTO of Kabam where he discusses the impact of great technology on user engagement in gaming. It’s a 24:00 video that worth to be watching if you are interested in in-game performance and development. The video has been uploaded 3 years ago and Kabam seems to be already at that time far ahead compared to other game studios.
Enjoy the watch and follow us on Facebook and don’t hesitate to add comments below about that video
In this report, you will find interesting learning about club event challenge with league. There is some interesting information in it and you can see that there’s a trends that have appear over the lasts few months about it.
You can dowload the full report by following this link
App Annie to present a webinar on Tuesday, August 2020 about the impact of the COVID-19 Pandemic on consumer behavior on mobile. They also state in the title that these changes will affect consumer behavior forever.
That sounds intriguing even do that the webinar won’t be entirely about the gaming aspect on mobile, it’s always good to have a clear understanding of how a global situation may affect the way that people interact with their mobile devices.
Facebook gaming partnership Facebook IQ and Game Raffinery to present an interesting report about understanding audiences and designing better mobile games.
If you are in mobile game development, there’s a lot of useful insight that you can find in that report. Here’s the link to the Game Raffinery form that you can fill up to get access ot the full report!
Nice read that I wanted to share with all of you about Apple position to stops Microsoft’s XCloud gaming app to be published on the app store. This app will allow gamers to live-stream from the cloud and play console games on their mobile devices.
Like Lucas Matney mention in his article, Apple has become a major video game company that not only some gamers don’t even consider. Apple has a huge influence on the video game ecosystem and that decision may be impactful.
On the other hand, we can clearly understand their decision that makes a lot of sense from a business standpoint, but I personally see more apple as a game publisher than a video game company.
One of my colleague post that little video of Simon Sinek on one of our slack channels and I do believe that it’s worthed to post it here! OK music is a little bit too sentimental but the meaning of the video obliterated it 😉
Pretty good presentation from Eino Joas Game Lead at splinter cell about how the make the game bigger with the Clan war feature has been added to the game.
Eino also talks about the battle pass feature that increases their revenues jumped about 72% to 71$ million in a month after gold pass introduction. What triggered me the most about Eino presentation, is that he talks about fixing the fundamentals problem of the game to have the battle pass
working. From my personal experience, I do felt that more than often, the teams are running for the next big feature that will increase metrics and still spend tons of money and production time without taking time to evaluate and fix the current in a game problem. If you enjoy the post, don’t hesitate to follow us and share it amongst your friends!