Liquid & Grit release their new RPG report

Liquid & Grit release their August RPG report.

Source: Liqud & Grit

In this report, you will find interesting learning about club event challenge with league. There is some interesting information in it and you can see that there’s a trends that have appear over the lasts few months about it.

You can dowload the full report by following this link

Webinar: How COVID-19 has changed consumer behavior on mobile forever

App Annie to present a webinar on Tuesday, August 2020 about the impact of the COVID-19 Pandemic on consumer behavior on mobile. They also state in the title that these changes will affect consumer behavior forever.

Source: Appannie

That sounds intriguing even do that the webinar won’t be entirely about the gaming aspect on mobile, it’s always good to have a clear understanding of how a global situation may affect the way that people interact with their mobile devices.

Here is the link to the registration form

Understand audiences and designing better mobile games

Facebook gaming partnership Facebook IQ and Game Raffinery to present an interesting report about understanding audiences and designing better mobile games.

Image credits: Facebook

If you are in mobile game development, there’s a lot of useful insight that you can find in that report. Here’s the link to the Game Raffinery form that you can fill up to get access ot the full report!

Apple stops Microsoft’s XCloud gaming app.

Nice read that I wanted to share with all of you about Apple position to stops Microsoft’s XCloud gaming app to be published on the app store. This app will allow gamers to live-stream from the cloud and play console games on their mobile devices.

Image credits: Microsoft

Like Lucas Matney mention in his article, Apple has become a major video game company that not only some gamers don’t even consider. Apple has a huge influence on the video game ecosystem and that decision may be impactful.

On the other hand, we can clearly understand their decision that makes a lot of sense from a business standpoint, but I personally see more apple as a game publisher than a video game company.

Read the full article here

Clash of Clans: Bigger, Better, Battle pass

Pretty good presentation from Eino Joas Game Lead at splinter cell about how the make the game bigger with the Clan war feature has been added to the game.

Eino also talks about the battle pass feature that increases their revenues jumped about 72% to 71$ million in a month after gold pass introduction.
What triggered me the most about Eino presentation, is that he talks about fixing the fundamentals problem of the game to have the battle pass

working. From my personal experience, I do felt that more than often, the teams are running for the next big feature that will increase metrics and still spend tons of money and production time without taking time to evaluate and fix the current in a game problem. If you enjoy the post, don’t hesitate to follow us and share it amongst your friends!

Email marketing basics for video games – ebook

Email marketing basics for video games

I just found that interesting ebook about what to do for creating and efficient email marketing campaign for your video games. The book has been written by Chris Zukowski that is the owner of a blog how to market a game where you can find a free copy of his book. I invite you to navigate through his web site where you can find interesting stuff about how to market a game.