Pretty good presentation from Eino Joas Game Lead at splinter cell about how the make the game bigger with the Clan war feature has been added to the game.
Eino also talks about the battle pass feature that increases their revenues jumped about 72% to 71$ million in a month after gold pass introduction. What triggered me the most about Eino presentation, is that he talks about fixing the fundamentals problem of the game to have the battle pass
working. From my personal experience, I do felt that more than often, the teams are running for the next big feature that will increase metrics and still spend tons of money and production time without taking time to evaluate and fix the current in a game problem. If you enjoy the post, don’t hesitate to follow us and share it amongst your friends!
Here is an interesting lecture from Alex Schultz VP of growth at Facebook. If It really worth the watch. I do really like the statement where Alex mention that the #1 problem that he seen on facebook product is that they don’t they have a product market fit when they think they do!
I just found that interesting ebook about what to do for creating and efficient email marketing campaign for your video games. The book has been written by Chris Zukowski that is the owner of a blog how to market a game where you can find a free copy of his book. I invite you to navigate through his web site where you can find interesting stuff about how to market a game.
It is a hard time for many people and many company but mobile game seems to profit of the current world situation. As report by the reuters, the mobile game download worldwide climb about 39% in February. The app store noted a 62% rise in game download in China alone during the this month.
Tableau share a report regarding data-trends. It’s not only abont gaming industries but more about the adoption of data in today’s business. As you know, gaming industry use data since a while and compare to other companies, we are ahead on many field.