Loot boxes linked to problem gambling in new research – LOL!

To be honest, I can’t understand how a virtual loot box can create an ethical problem and being considered gambling. It’s been a while that I see those kinds of clickbait articles going on and I am clearly lost, there’s probably an obscure force that tries to make the game developers being evil.

I mean how much a virtual loot box is different than a collector’s card pack?

Is it because people that are doing research are not able to give a real value to virtual goods?

How much does a Pokemon collector should spend to acquire the entire collection?

I mean by writing these lines,

Bitcoin a digital asset cryptocurrency value is $59k USD

The artist Beeple sold his collage for $89M USD

A crypto investor buy an ugly icon for $7.5M

Jack Dorsey sells his first tweet for $2.9M

Well, forced to admit that there are some people that value virtual goods and this is only the beginning.

I can’t understand how do people see loot boxes as an evil gambling mechanic more than collector’s card pack, they are the same and better than, at least, most of the games company will clearly indicate to you the % of chances that you have to gain every loot part, collector’s card pack don’t!

Don’t hesitate to comment I want to hear you opinion about that topic.

Personas vs. Jobs-To-Be-Done

This is a really interesting article from Page Laubherimer about a methodology called jobs to be done that focus on users’ problems and needs for creating a persona that can be used as a reference when creating a new game or a new service.

I personally use the personas technique in some of the games that we have produced over the past few years and I am sold to it. Every time we have to use it, we have seen benefits in our design decision making, a better understanding of what we should do to please our target audience and each time the game works well in terms of KPI.

Personas

In fact, I have seen multiple video games company investing millions of dollars without having any idea what was their target audience. I always find it surprising to do so but!

I know that the personas technique isn’t unanimous to everyone one but I always think that this is better than nothing!

Here’s is the link to the article from Page Laubheimer where you will have a more detailed explanation about the Jobs-To-Be-Done technique that he proposed.

https://www.nngroup.com/articles/personas-jobs-be-done/

I do personally really like the conclusion of the article. Don’t hesitate to drop a comment and share it with your colleagues. If you enjoy it, smash the follow us button!