What drives retention from the author of Theory of fun -Raph Koster

Here is a pretty great article from Raph Koster to writer of Theory of fun. In the Gamasutra’s article what drives retention, Kostner explain how the retention is the most important key metrics for GAAS and I totally agree with this statement. If your core game is not strong enough to retain your user to keep playing your game, you will just won’t be able to monetize them.

The difference in active users between 100% and 90% churn shows a huge increase under the curve for the lower churn rate.



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