During easter weekend, Dragon ball Z: Dokkan battle reach #1 top grossing game in the U.S.
This is a huge milestone to achieve considering that games like Clash royale, Mobile strike and Candy crush are sticking to that position since lots of months.
Wanted to have an idea of what happen?
This is an interesting article of Adam Tefler from mobilefreetoplay.com explaining at least try to explain the strategy of Namco Bandai behind it.
http://mobilefreetoplay.com/2017/04/19/dragon-ball-z-dokkan-battle-top-grossing/
Enjoy the read and don’t hesitate to share!
-Daniel Berube